Solution: Created a responsive and scalable website with a brand voice
Tailored a digital experience with a brand voice that is reflective of the good they’re providing around the world.
The Young Americans is a worldwide, non-profit organization inspiring audiences through music with captivating performances, signature youth programs and a performing arts college.
The website overhaul included a tailored, responsive environment with a more intuitive navigational flow and a content strategy that created a richer connection with users and The Young Americans. This was built as a custom WordPress solution to ensure the site would scale with the growth of the brand.
Deliverables & Tasks
Content & design strategy, wireframes, clickable prototyping, visual design, stakeholder presentations, custom WordPress development and QA tracking
Brand
The Young Americans
Awards
Awwwards – Site of the Day
Role
UX / Visual Design Lead & Developer
My Contributions
- User Experience Design
- User Interface Design
- Content Strategy
- Wireframing
- User Flows & Journey Mapping
- Creative Direction
- Visual Design
- Custom CMS Development (WordPress)
- HTML, CSS, JavaScript, JQuery, PHP, WordPress, SEO
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The Young Americans Website
With the redesign of the website, one of the goals was to perform a content audit and help push the value of the Young Americans Music Outreach program by making it a major part of the narrative and reimagining the navigation to help reduce ancillary content. By using full screen layouts, parallaxing and other interactive elements the homepage introduced a stronger brand story and the power of their contributions to youth programs in 22 countries and impacting 52,000 students around the world.
Youth Programs Off Canvas Navigation
To help organize youth programs content for 22 countries, an off canvas navigation was created to help provide a better visual reminder of location and UI that could be consistent through all responsive views. This off canvas menu was designed into a secondary sticky navigation along with a primary call-to-action to get involved, register or donate to the cause.
Concerts Off Canvas Navigation
Similar to the Youth Programs navigation, an off canvas UI was created to organize current and past concerts. It helped create consistency and allowed more exposure to the individual concert brands/logos. This off canvas menu was designed into a secondary sticky navigation that could also include a primary call-to-action to purchase tickets.
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The Young Americans Foundation Website
The group also wanted to create a digital presence for their foundation that supports The Young Americans, a non-profit organization. This helped to centralize all communications around donations, ways to give, corporate and individual contributions to support the goal of providing a standard of excellence in education, entertainment, music and the performing arts to audiences worldwide.
