Problem = New product with no awareness

Solution = Launch and promote an ecommerce site


Los Angeles Times Expeditions


Senior Creative Director, User Experience Designer, Visual Designer

Skills & Services
  • User Experience Design
  • User Interface Design
  • Wireframing
  • User Flows & Journeys
  • Creative Direction
  • Visual Design
  • Web Development Planning
Project Description

The Los Angeles Times Expeditions offers small, education-oriented travel packages led by Times journalists who share their expertise and offer behind-the-scenes access. Trips are centered around politics, food, art and travel.

To launch this new initiative, I lead the creative team in planning and designing an ecommerce web environment along with a multi-media marketing campaign. My focus was on UX, UI, and visual design for the website along with the development planning to support and manage a third-party development team.

01 03

Category & Filtered Search

The Category pages are designed for users to preview a number of trips quickly with a more condensed trip preview display along with a comprehensive set of filters. As filters are selected to refine the list of trips, they are presented one-by-one above the trips and can easily be removed providing a very forgiving user experience.

02 03

Event Detail Pages

With the majority of the content on the website being communicate on these pages there are a number of additional UI elements presented in a sticky navigation. They help to easy move between primary areas of the page, also connects a collection of relevant editorial articles from the journalist accompanying the trip and keeps the primary CTA on display throughout the browsing experience.

03 03

Reservation & Checkout

We’re able to create a streamlined, single page reservation and checkout process. Using PayPal to handle the payment requirements, the LA Times Expeditions environment is responsible for collecting all information about the user, any travel companions and travel preferences.