Solution: Templated website for Budweiser to use nationally
Created an event hub that inspired a nationwide design trend.
Budweiser’s Bud & Burgers is an annual, charity-driven, pop-up event featuring exclusive burger recipes from Chicago’s top chefs, paired with Budweiser beer.
I lead the creative team in planning, designing and launching the web environment and marketing campaign. My focus was on UX, UI, visual design and website development. This work turned into a template for Budweiser to use for similar events in cities nationwide.
Deliverables & Tasks
Design strategy, wireframes, clickable prototyping, visual design, stakeholder presentations, web development and QA tracking
Brand
Budweiser & Chicago Tribune
Role
Senior Creative Director
My Contributions
- User Experience Design
- User Interface Design
- Digital Strategy
- Wireframing
- Creative Direction
- Visual Design
- Web Development
- HTML, CSS, JavaScript, JQuery, PHP, MySQL, SEO
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Event Landing Page
Created a web environment that was a reflection of the Budweiser’s Bud & Burgers brand and kept the product front and center throughout the experience. With the introduction of a sticky navigation, overlays and additional revealed content, the website expressed a consistent brand story that reflected the event it promoted.
