Problem = Local event with unscalable marketing

Solution = Templated website for Budweiser to use nationally

Brand

Budweiser & Chicago Tribune

Role

Senior Creative Director, User Experience Designer, Visual Designer, Lead Developer

Skills & Services
  • User Experience Design
  • User Interface Design
  • Creative Direction
  • Visual Design
  • Web Development

HTML, CSS, JavaScript, JQuery, PHP, MySQL, SEO

Project Description

Budweiser’s Bud & Burgers is an annual, charity-driven, pop-up event featuring exclusive burger recipes from Chicago’s top chefs, paired with Budweiser beer.

I lead the creative team in planning, designing and launching the web environment and marketing campaign. My focus was on UX, UI, visual design and website development. This work turned into a template for Budweiser to use for similar events in cities nationwide.

01 01

Category & Filtered Search

The Category pages are designed for users to preview a number of trips quickly with a more condensed trip preview display along with a comprehensive set of filters. As filters are selected to refine the list of trips, they are presented one-by-one above the trips and can easily be removed providing a very forgiving user experience.